Font Tips

Body Type- Fonts for large blocks of text

If a large block of text for print, choose a font with serifs such as Times New Roman or Garamond. Avoid the use of sans-serif fonts such as Arial or Helvetica. These make continuous reading difficult.

Arial and Helvetica work well on Computer screens or in small boxes of text, such as in ads.

Display Type -Fonts for headings

Fun or Fancy fonts should be saved for titles and tag lines. Never use if they are unreadable. Make sure that they go with the"feel of the piece".

Font size

In general, the size of your chosen font should be eleven or twelve
points. This will make your work easy to read, and the font will
appear proportionate to its use when printed out on A4 paper. You
might wish to use large font sizes of fourteen-point size for
subheadings, and sixteen or eighteen point for main headings. Long quotations (where necessary) are normally set in eleven or ten-point size. Anything under an 8pt is unreadable.

Font variety

Although you may have a wide range of fonts at your disposal, you
should keep the number you use to a minimum. Two or at the very most three different fonts will be enough for most pieces of work. On this issue, graphic designers have an expression - "More is less" - which means that the greater the number of different fonts used on a document, so the less effective they become.