Historical Paper assignment:

Paper: Due Tues Dec 3-

Talks: Dec 3/5

Future Product Due Dec 10

Talkes Dec 3

Kevin- Food

Lexi -Feminine Hygiene

Josh- Choclate

Christian- Candy

Bryan- Tobacco

Nadia -Dental Care

Talkes Dec 5

Liam Breakfast Cereal

Stephan Photography

Gabby Cereal

Grace Alchol

Daniela setzer

Paper at least 5 Page w/ illustrations
product in ten years Due Monday Dec 10


Each Ad has to be the full Ad, be completely readable and preferable tell you where it is from.

Find a product that has been around for the last 100 years. Use
general terms like: Cameras or Dresses or hard candy.
Find an print ad from the
30's depression
40's   war years
Late 60's/ 70's
and current day ( cab be in line)

Analyze the 7 ads for
Time period: where does it fit historically?
Placement: What kind of audience were the ad makers trying to reach.
( ex. Married Women, middle age successful business men)
Visual: What kind of visuals were ad makers using to get there point
across ( Bold? Illustration? Black and white ad?)
Copy: What was the text like? Was it wordy, was it brief? Did it try
to get you to buy emotionally? Intellectually? Etc..
Layout: How did they do layout? Was it straight forward? Was it
cropped? Symmetrical?

Then compare the ads: How well do you think they worked? What was
different about them? What was the same?

Put illustrations with your paper. You may use the internet: You Must be able to read the ad, the whole Ad - no small pieces.
can read the copy of the ad, find out what time period the ad was
done in, what magazine it was placed in.

You may not use coca cola or cambells soup

Dec 12
Using what you have learned project into the next 10 years what the
ad for this product will look like. You must illustrator .

81/2X 11 ad, full color: